•To reach Asian outbound travellers?
–Providing participants with focused information based on scientific research and practical experiences about the special characteristics, needs, expectations and behaviour of Asian travellers
–The course
will provide students deep insights into the development of Asian outbound
tourism market both expectations and needs of Asian visitors. After completing
the course, the students will gain enough knowledge from culture’s and
hospitality industry perspective regarding the target market
–Enabling participants to adapt tourism and retail products and services, to develop adequate strategies and facilitate quality assurance
•The course is
structured in 7 modules which means here 4 class session with 7 different
target areas and additional travel motives and themes
•
•The target
market areas are
–China mainland
–China Hongkong
–Japan
–India
–Singapore
–South Korea
–United Arab Emirates (and Middle East)
+ Asia as a continent
•The themes are
–Technical visits
–Shopping
–Luxury travel
–Religious travel
–Cruise travel
–Safety
–Special diets
–Stop-over
- Teacher: Kari Halonen
- Teacher: Susanna Nuijanmaa