This course introduce students to the notion of open innovation, User Driven Innovation (UDI), eXperience Design (XD) and User eXperience (UX). It also provides students with the knowledge to understand how to drive an innovation project while applying it during students mobile app design within 4 workshops. Concurrently, students learn how to manage innovation and new service/product development within firms. This course also introduce students on how multinational companies segment global markets, develop and manage their portfolio of products. Students become aware about how innovations can be facilitated both in small business environment as well as within the global networks of multinational companies.
- Teacher
PallotMarc